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This web page has the following in the homepage, "The Balloon Buddies Discussion Forums Are Hopping! The Balloon Buddies Discussion Forums are Welcoming, Warm, Friendly and Tons of Fun." We saw that the web site also stated " Do You Have A Latex Balloon Fetish? Thousands of Other Folks Do Too! You Should Join Us Today! Even before the Internet existed, Balloon Buddies has been the number one place for adults who have an fetish for." It also said " Toy balloons to meet and share their common interest. On the Web since 93, the Buddies is the oldest, largest discussion forum." The header had balloon fetish as the highest ranking optimized keyword. It is followed by toy balloon fetish, balloon buddies, and balloon buddy which isn't as ranked as highly as balloon fetish. The next words lists.balloonbuddies.com uses is ballon fetish. fetish ballons was included and might not be seen by search crawlers.